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Die Suchergebnisse für jedes dieses Keyword sind auf den ersten (außerdem selbst auf den zweiten) Anblick gewaltig spürbar besetzt:
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Hinein case you weren’t aware, “title tags” are short titles you give to the individual pages on your site, while website “meta descriptions” are short sentences you use to describe them. These aren’t publicly visible on your site itself (for the most part), but instead are written into your site’s code to feed information to search bots.
Generische Suchbegriffe weisen zwar ein sehr hohes Suchvolumen auf, sind jedoch plakativ umkämpft zumal haben eine hohe Konkurrenz.
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Understanding this difference takes learning how to use SEO and PPC keywords to your website's advantage.
Google Search Console can also help you see whether your traffic is increasing from keywords you hadn't planned on ranking for and this informs your future digital content strategy.
Plus, because SEO keywords are free- to rank for and when users click on your content- you can receive high value from the content you produce.